“We felt it was very likely the fee would be a deterrent for people, and that 'WoW' would not sell as quickly as some of our previous games.”

American video game developer and entrepreneur

Michael Morhaime is an American video game developer and entrepreneur. He is the founder and chief executive officer of Dreamhaven in Irvine, California. He is also known as the co-founder and former president of Blizzard Entertainment. Blizzard was founded in 1991 as Silicon & Synapse and later became a subsidiary of Vivendi Games, then Activision Blizzard. Morhaime served on the Vivendi Games executive committee from January 1999 until July 2008. His work is closely tied to the growth of major game companies and leadership in the video game industry.