“At the time we started working on 'World of WarCraft,' I think there was a limiting belief in the games industry and maybe outside the games industry, that MMOs would only appeal to the most hard-core of hard-core players, and therefore you didn't really need to do anything to make the game accessible to the wider audience.”

American video game developer and entrepreneur

Michael Morhaime is an American video game developer and entrepreneur. He is the founder and chief executive officer of Dreamhaven in Irvine, California. He is also known as the co-founder and former president of Blizzard Entertainment. Blizzard was founded in 1991 as Silicon & Synapse and later became a subsidiary of Vivendi Games, then Activision Blizzard. Morhaime served on the Vivendi Games executive committee from January 1999 until July 2008. His work is closely tied to the growth of major game companies and leadership in the video game industry.