“The entire idea of building a series of systems in a business is simply this - to create the tools that allow you, as a business owner, to increase productivity and get the job done. The idea behind these systems, of course, is to quit needing your judgement or input in every area of the business.”

American author and business trainer

Michael E. Gerber is an American author and business trainer. He is the founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California. He is known for writing about business skills and the practical side of running a company. His work centers on helping people think more clearly about entrepreneurship and the systems that support a business.