“Be honest: if your pitch is 90 minutes and you only have 60 set aside for a business lunch or a cup of coffee, there is no way that you can give an honest representation of your company or products. You're lying to yourself and wasting your own time as well as that of your prospect or partner.”

American author and business trainer

Michael E. Gerber is an American author and business trainer. He is the founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California. He is known for writing about business skills and the practical side of running a company. His work centers on helping people think more clearly about entrepreneurship and the systems that support a business.