“Coming onto the Jordan Brand absolutely gives more attention to women's basketball and basketball in general.”

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Meaning

She is saying that joining Jordan Brand helps bring more attention to women's basketball, and to basketball overall. The quote frames the partnership as a way to raise visibility for the sport.

When It Was Said

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Historical Context

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Source

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Original Language & Translation

Originally said in English.

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About Maya Moore

American social justice advocate and former professional basketball player

Maya Moore is an American social justice advocate and former professional basketball player. She rose to prominence in women's basketball and later became known for her advocacy work. She was born in 1989. Sports Illustrated named her its inaugural Performer of the Year in 2017 and described her as the greatest winner in the history of women's basketball. Moore was selected for the Women's Basketball Hall of Fame in 2024 and for the Naismith Memorial Basketball Hall of Fame in 2025.

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