“My point is that perceptual bias can affect nut jobs and scientists alike. If we hold too rigidly to what we think we know, we ignore or avoid evidence of anything that might change our mind.”

American author, life coach, speaker, and sociologist

Martha Nibley Beck is an American author, life coach, speaker, and sociologist. She is known for writing and speaking about personal growth, purpose, and practical ways of making life feel more workable. Her work brings together sociology and self-help, which gives her a broad lens on human behavior and change. She is also a frequent speaker, and her writing reflects an interest in how people can understand themselves more clearly and move toward a steadier life.