“Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.”

Canadian philosopher

Herbert Marshall McLuhan was a Canadian philosopher and scholar, 1911 to 1980, whose work became central to media theory. Raised in Winnipeg, he studied at the University of Manitoba and the University of Cambridge, then taught English at universities in the United States and Canada before joining the University of Toronto in 1946. He remained there for the rest of his life and became widely known as the father of media studies. His writing and teaching focused on media, communication, and the way new forms of technology shape human thought and social life.