“[O]ne key to running Twitter is the tricky matter of "managing up". Anyone who's ever worked in a corporation or big agency, especially as a manager, knows that you have to handle the boss. You have to keep them informed, hold off their worst instincts, tactfully set boundaries and, most of all, somehow convince them that every move you make is really their brilliant idea – or at least a fulfillment of their underlying vision.And there's the rub. Twitter’s problems are solvable. But the volatile and narcissistic Elon Musk|Musk]] may be the boss that can’t be managed.”