“Some people just use beautiful things to just shop or to have a tribal feeling - 'Oh, blah, blah, blah, I'm wearing Hermes; blah, blah, blah, I'm wearing Saint Laurent; blah-blah blah' - because it's like a need, a tribe, recognition: 'Ahh, my Rolex.' But I run away from anything which is too recognizable - it's my nature.”