“The mistake we make in thinking of character as something unified and all-encompassing is very similar to a kind of blind spot in the way we process information. Psychologists call this tendency the Fundamental Attribution Error (FAE), which is a fancy way of saying that when it comes to interpreting other people's behavior, human beings invariably make the mistake of overestimating the importance of fundamental character traits and underestimating the importance of situation and context.”

British-Canadian journalist, author, and public speaker

Malcolm Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996, and he is known for books that bring ideas from social science, business, and culture to a wide general audience. He has published eight books. He also hosts the podcast Revisionist History and co-founded Pushkin Industries, a podcast company. His work often looks at why people and institutions think and behave as they do.