“So, it's a very, you know - maybe we're wrong in - you know, we go around thinking the innovator is the person who's first to kind of conceive of something. And maybe the innovation process continues down the line to the second and the third and the fourth entrant into a field.”

British-Canadian journalist, author, and public speaker

Malcolm Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996, and he is known for books that bring ideas from social science, business, and culture to a wide general audience. He has published eight books. He also hosts the podcast Revisionist History and co-founded Pushkin Industries, a podcast company. His work often looks at why people and institutions think and behave as they do.