“Once you understand that Goliath is much weaker than you think he is, and David has superior technology, then you say: why do we tell the story the way we do? It becomes, actually, a far more meaningful and important story in its retelling than in the kind of unsophisticated way we've done it for, I think, too long.”

British-Canadian journalist, author, and public speaker

Malcolm Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996, and he is known for books that bring ideas from social science, business, and culture to a wide general audience. He has published eight books. He also hosts the podcast Revisionist History and co-founded Pushkin Industries, a podcast company. His work often looks at why people and institutions think and behave as they do.