“. . . I'm not sure we always respect the mysteries of the locked door and the dangers of the storytelling problem. There are times when we demand an explanation when an explanation really isn't possible, and, as we'll explore in the upcoming chapters of this book, doing so can have serious consequences. 'After the O.J. Simpson verdict, one of the jurors appeared on TV and said with absolute conviction, "Race had absolutely nothing to do with my decision,"' psychologist Joshua Aronson says. 'But how on earth could she know that? What my [and others] research . . . show[s] is that people are ignorant of the things that affect their actions, yet they rarely feel ignorant. We need to accept our ignorance and say "I don't know" more often.”

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About Malcolm Gladwell

British-Canadian journalist, author, and public speaker

Malcolm Gladwell is a British-Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996, and he is known for books that bring ideas from social science, business, and culture to a wide general audience. He has published eight books. He also hosts the podcast Revisionist History and co-founded Pushkin Industries, a podcast company. His work often looks at why people and institutions think and behave as they do.

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Books by Malcolm Gladwell

Outliers

2008

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David and Goliath

2013

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What the dog saw and other adventure stories

2009

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The Bomber Mafia

2021

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