“We're trying to change the whole way our merch is viewed, in terms of just not a bunch of skulls interlaced; you know, every album can look the same, so they're going to be stylized and different.”

American singer, lead vocalist and founding member of Avenged Sevenfold

M. Shadows, born Matthew Charles Sanders, is an American singer and the lead vocalist and founding member of the heavy metal band Avenged Sevenfold. He is known for fronting the group since its early days and for helping define its sound and public identity. His work is tied to heavy metal performance and the role of a modern frontman. In 2017, Ultimate Guitar ranked him third on its list of the Top 25 Greatest Modern Frontmen, reflecting his standing among contemporary rock vocalists.