“The biggest mistake is to assume that another writer's successful strategy will work for you, too. Publishers' marketers - and even freelance publicists who cost mega bucks - tend to do the same basic things for all books.”

American author and book marketing executive

M. J. Rose is an American author and book marketing executive. She is known for her work as a writer and for her role in the business side of publishing. Her career spans both authorship and marketing, linking creative work with the practical task of bringing books to readers. She is credited here with 93 quotes on the site.