“Catching creativity is like catching butterflies – fast-flying, bright-colored sparks darting here and there, it requires quick wits, good eyes and desire to net them. And once you have them, you need to act fast. An idea, like a butterfly doesn’t last long: it is ephemeral. It is here, and now it is gone – so quick, grab your laptop, your pen and paper, your Dictaphone, your sketch pad, whatever your mode of expression or recording, swoop and catch.”