“While a traditional TV advert might last for 30 seconds, a child can play an advergame for hours on end.”

Luciana Berger is a British politician. She served as Member of Parliament for Liverpool Wavertree from 2010 to 2019, and has been a member of the House of Lords since 2025. She is associated with Labour, the Co-operative Party, the Liberal Democrats, and later returned to Labour. Berger was a founding member of The Independent Group, which later became Change UK, before she joined the Liberal Democrats. Her public career is centered on party politics and parliamentary service, with a record shaped by changing political alliances and representation in both the Commons and the Lords.