“Advertising has moved online, with the rise of the 'advergame.' These are compelling online games, often aimed at the under-15s, designed to promote a high-fat or high-sugar food or drink. Advergames are advertising disguised as entertainment. If they didn't work, the food and drink industry wouldn't be investing in them.”

Luciana Berger is a British politician. She served as Member of Parliament for Liverpool Wavertree from 2010 to 2019, and has been a member of the House of Lords since 2025. She is associated with Labour, the Co-operative Party, the Liberal Democrats, and later returned to Labour. Berger was a founding member of The Independent Group, which later became Change UK, before she joined the Liberal Democrats. Her public career is centered on party politics and parliamentary service, with a record shaped by changing political alliances and representation in both the Commons and the Lords.