“For the Government, it is quite hard for them to find media faces – to find people to head up campaigns – because they are all so weird-looking, aren't they? They all look like Muppets who have been left too close to a radiator. I don't like to mock the afflicted, but how did anyone know that Willie Whitelaw had had a stroke? What genius spotted that? I mean, with most people it's quite a dramatic change, isn't it? But what happened? Someone thought 'Oh, Willie's dribbled an extra pint today. What's going on? We'll run a few tests'.”