“President and Mrs. Kennedy would walk into the East Room with their honored guests, preceded by the military color guard, who then posted their flags behind the receiving line. This ceremony never failed to move all of us, no matter how many times the staff witnessed it.”

American etiquette expert, public relations executive, and author

Letitia Baldrige was an American etiquette expert, public relations executive, and author. She is best known for serving as Jacqueline Kennedy’s Social Secretary. Baldrige built a public career around manners, protocol, and polished communication. Her work brought her into the world of high-level public life, and her name became closely associated with advice on etiquette and the conduct expected in formal settings.