“Everybody forgets names and faces, and it's just inconsiderate to expect someone who isn't your boss or your sister-in-law to know exactly who you are.”

American etiquette expert, public relations executive, and author

Letitia Baldrige was an American etiquette expert, public relations executive, and author. She is best known for serving as Jacqueline Kennedy’s Social Secretary. Baldrige built a public career around manners, protocol, and polished communication. Her work brought her into the world of high-level public life, and her name became closely associated with advice on etiquette and the conduct expected in formal settings.