“Before the Kennedys were elected, there had been older Presidents. Then here was this devastatingly attractive young couple with two beautiful children. They were so intelligent, graceful, gracious and funny. They enjoyed life so much. That's what caught America's eye.”

American etiquette expert, public relations executive, and author

Letitia Baldrige was an American etiquette expert, public relations executive, and author. She is best known for serving as Jacqueline Kennedy’s Social Secretary. Baldrige built a public career around manners, protocol, and polished communication. Her work brought her into the world of high-level public life, and her name became closely associated with advice on etiquette and the conduct expected in formal settings.