“I would say that regardless of how the brand has been created, we are four hard-working women who have succeeded in making our dream to become artists a more possible reality through this.”

American singer and songwriter

Lauren Jauregui is an American singer and songwriter best known for rising to prominence as a member of Fifth Harmony. Born Lauren Michelle Jauregui Morgado, she first came to wide attention with the group, which became one of the best-selling girl groups of all time. She later began exploring solo songwriting and different musical styles, working with artists including Marian Hill, Steve Aoki and Halsey. In October 2018, she signed to Columbia Records and released her debut solo single, "Expectations".