“If it looks good, you'll see it. If it sounds good, you'll hear it. If its marketed right, you'll buy it. But... If its real... you'll feel it.”

American musician, singer, rapper, and songwriter

Kid Rock, born Robert James Ritchie, is an American musician, singer, rapper, and songwriter. He emerged from the Detroit hip-hop scene and later found mainstream success with a rap rock style before moving toward country rock. He is a self-taught musician who can play every instrument in his backing band. He has also handled production on nearly all of his albums, with only two exceptions.