“Sometimes you have the trends that's not that cool. You may have certain artists portraying these trends and don't really have that lifestyle, and then it gives off the wrong thing. And it becomes kinda corny after awhile. It's really about keeping hip-hop original and pushing away the corniness in it.”

American rapper and songwriter

Kendrick Lamar Duckworth is an American rapper and songwriter. Emerging from the West Coast hip-hop scene, he has built a career around sharp, reflective writing and music that often carries political criticism and social commentary about African-American culture. His work is known for combining personal introspection with broader social concerns, which has made him a major figure in contemporary rap. Music journalists have listed him among the greatest rappers of all time. In 2018, he became the first musician outside classical and jazz to receive the Pulitzer Prize for Music.