“Branding says a lot about luxury and about exclusion and about the choices that manufacturers make, but I think that what society does with it after it's produced is something else. And the African-American community has always been expert at taking things and repurposing them toward their own ends.”

American portrait painter

Kehinde Wiley is an American portrait painter based in New York City. He is known for paintings of Black subjects that rework the language of Old Master portraiture, placing contemporary figures within a tradition usually reserved for power and authority. In 2017, Wiley was commissioned to paint former U.S. President Barack Obama’s portrait for the National Portrait Gallery of the Smithsonian Institution. The Columbus Museum of Art hosted an exhibition of his work in 2007 and described his paintings as heroic portraits that address the image and status of young African-American men in contemporary culture.