“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs”

French fashion designer and creative director, Lagerfeld spent over half a century shaping global haute couture. His razor-sharp wit and relentless innovation redefined luxury fashion, from his tenure at Chanel to his eponymous label. Known for his signature black sunglasses and uncompromising standards, he became a defining voice in 20th- and 21st-century style.