“That’s what this entire book is about. The basic recipe coordinates with organizing in the way outlined in Figure 5.3 (saying = enactment, selection = seeing what I say, retention = knowledge of what I said). The organism or group enacts equivocal raw talk, the talk is viewed retrospectively, sense is made of it, and this sense is then stored as knowledge in the retention process. The aim of each process has been to reduce equivocality and to get some idea of what has occurred.”