“'Powers of Persuasion: The Story of British Advertising' by Winston Fletcher - the impression you get from reading this book, which covers post-war advertising until the present, is of a chaotic, self-serving, occasionally brilliant but ultimately shallow business.”

British novelist, originally from South Africa

Justin Cartwright was a British novelist originally from South Africa. He is known for his fiction, and his work placed him among contemporary writers who wrote across national and cultural settings. Cartwright wrote novels that drew on his background and perspective as a South African-born British author. His reputation rests on fiction rather than on any single public role, and his books are associated with careful observation of character and society.