“People do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.”

English philosopher and journalist

Julian Baggini is an English philosopher, journalist, and writer. He is known for writing about philosophy for a general audience, and for co-founding The Philosophers' Magazine. He has written more than 20 books on philosophy, as well as works on atheism, secularism, and national identity. He has also contributed to newspapers and magazines, and serves as a patron of Humanists UK, which promotes secular humanism.