“And then, on October 5, 1995, a paper appeared that changed the whole discussion, forever. It was Joe, explaining D-branes to those of us who’d barely heard of his earlier work, and showing that many of these black holes, black strings and black surfaces were actually D-branes in disguise. His paper made everything clearer, simpler, and easier to calculate; it was an immediate hit. By the beginning of 1996 it had 50 citations; twelve months later, the citation count was approaching 300.”