“It’s funny, it’s amazing how many people go see a movie and have not seen anything about it. People like you and I go to the movies and we’re worried that we’ve seen every scene through all the commercials, and yet half the audience, a lot of people make their decision what movie to see while they’re standing in line. So, I really don’t know. Audiences are getting very specific and segmented, but to me, the dream is still the movie that’s for everyone and it’s harder to reach everyone nowadays.”