“And now they were weary and frightened because they had gone against a system they did not understand and it had beaten them. They knew that the team and the wagon were worth much more. They knew the buyer man would get much more, but they didn't know how to do it. Merchandising was a secret to them.”

American writer and novelist

John Ernst Steinbeck was an American writer and novelist. He lived in the 20th century and won the 1962 Nobel Prize in Literature. He is known for his fiction and for writing that brought him wide and lasting readership. He was also an independent journalist and a war correspondent during World War II and the Vietnam War. His work was recognized by the Nobel committee for its realistic and imaginative style, with sympathy and social insight at its center.