“Having been in football all my life as a player and a coach and having been on the sideline, I think the closer we can get to bringing people what it's like standing and watching the game on the sideline, with a better view, would be the perfect situation for television football.”

American professional football coach and sports commentator

John Earl Madden was an American professional football coach and NFL sports commentator. He coached the Oakland Raiders from 1969 to 1978 and became known for guiding the team through one of its most successful eras. Under Madden, the Raiders reached eight playoff appearances, won seven division titles, and played in seven AFL and AFC Championship Games, including the franchise's first Super Bowl title in Super Bowl XI. He never finished a season with a losing record, and he holds the highest winning percentage among NFL head coaches who coached at least 100 games.