“Every technology that comes into filmmaking is first a gimmick. Think about sound with 'The Jazz Singer' or the first colour or surround sound - it takes a while for filmmakers to understand how to use it.”

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Originally said in English.

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About John Lasseter

American animator and filmmaker, Pixar co-founder Lasseter revolutionized animated storytelling with groundbreaking films like *Toy Story* and *Finding Nemo*, blending technical innovation with emotional depth. His leadership at Pixar and Disney reshaped how audiences engage with animated narratives, emphasizing creativity and collaboration.

More from John Lasseter (145 quotes) →
"Every technology that comes into filmmaking is first a gimmick. Think…" — John Lasseter | Daily Quotes