“The first time you say something, it's heard. The second time, it's recognized, and the third time it's learned.”

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Meaning

Repetition helps turn an idea from something people notice into something they understand and retain. The quote suggests that hearing a message once is not enough for it to stick, but repeated exposure makes it sink in.

When It Was Said

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Who It Was Said To

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Historical Context

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Source

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Original Language & Translation

Originally said in English.

Did They Really Say It?

No source found on Wikiquote; the quote is listed as attributed to John C. Maxwell.

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About John C. Maxwell

American author, speaker, and pastor

John C. Maxwell is an American author, speaker, and pastor known for writing about leadership. His work has reached a wide audience, and some of his books have appeared on the New York Times Best Seller list. He is best known for books such as The 21 Irrefutable Laws of Leadership and The 21 Indispensable Qualities of a Leader. His writing centers on leadership and the qualities that shape effective leaders.

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