“I don't come from a very ambitious family. We weren't entrepreneurial. We weren't hard-working academics, or setting up businesses. But for some reason, when I started doing fitness, I always had this voice in my head telling me to keep going - keep going, and people will eventually follow.”

British fitness coach, television presenter, author

Joe Wicks, also known as The Body Coach, is a British fitness coach, television presenter, social media personality and author. He became widely known for building a fitness brand around short, accessible workouts and healthy recipe videos. Wicks’ approach centres on High Intensity Interval Training, or HIIT, and he first built an audience by posting brief recipe clips on social media. From there, he expanded into a major online fitness presence, with a large following on Instagram and YouTube, and his work has focused on making exercise and food advice feel practical and easy to use.