“The ‘fit’ between organisation and technology has long been a theme of interest for academics. A key piece of work in this vein is Joan Woodward’s 1958 report which links the manufacturing set up an organisation operates with not only the structure the organisation adopts but also the way people within the organisation communicate and work together. This work gives a relationship between the organisational world and the technology it deals with, it moves beyond the simple assumption of technological determinism often used in economics that Langlois (2002)refers to, by providing a mechanism.”