“We need to achieve a change in the media and in the way women are pressured to conform to a narrow image of beauty - it's a lofty ambition but it's important to make a start.”

Scottish former politician, born 1980

Jo Swinson is a Scottish former politician. Born in 1980, she was Leader of the Liberal Democrats from July to December 2019 and served as Member of Parliament for East Dunbartonshire from 2005 to 2015 and again from 2017 to 2019. She is known for her work in British politics, especially through her years in Parliament and her brief period as party leader. In September 2020, she became Director of Partners for a New Economy, continuing her public-facing work beyond elected office.