“I'd like to see mothers at home be more assertive, be unapologetic, give themselves permission, and to stand up for themselves as an equal parent, whether that is being a parent who's authoritative and needs to discipline and put healthy boundaries in, or to serve out the candy.”

British television personality, nanny, and author

Joanne Frost, known professionally as Jo Frost, is a British television personality, nanny, and author. She became widely known as the central figure on Supernanny UK, which first aired in 2004. From there, Frost expanded into other reality television projects in the United Kingdom, the United States, and the Netherlands. She also wrote six books on child care, and her work has included Family S.O.S. with Jo Frost, a series that dealt with issues such as addiction and abuse.