“We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.”

American entrepreneur and former record executive

Jimmy Iovine is an American entrepreneur, former record executive, and media proprietor. He co-founded Interscope Records in 1990 and later led Interscope Geffen A&M, the Universal Music Group music unit, as chairman and CEO from 1999 to 2014. He is known for his role in shaping a major part of the modern music business, first as a co-founder of Interscope and then as an executive at Interscope Geffen A&M. His public profile comes from business leadership rather than performance, and the available facts point to a career built around record company management and media ventures.