“Beats succeeded because, as music lovers, we knew oscilloscopes don't buy headphones - people do.”

American entrepreneur and former record executive

Jimmy Iovine is an American entrepreneur, former record executive, and media proprietor. He co-founded Interscope Records in 1990 and later led Interscope Geffen A&M, the Universal Music Group music unit, as chairman and CEO from 1999 to 2014. He is known for his role in shaping a major part of the modern music business, first as a co-founder of Interscope and then as an executive at Interscope Geffen A&M. His public profile comes from business leadership rather than performance, and the available facts point to a career built around record company management and media ventures.