“The power's in the people, more so because we have platforms that we can control, like Instagram, Twitter, Soundcloud, where we can deliver straight. If you're building a fanbase, it's in your hands; it's not monopoly. You can do it.”

Canadian singer-songwriter

Jessie Reyez is a Canadian singer-songwriter known for her confessional pop and R&B writing. She first drew broad attention with her 2016 single "Figures" and later became recognized through her early EPs and award nominations. Her debut EP, Kiddo, was released in 2017 and helped her win Breakthrough Artist at the 2018 Juno Awards, from four nominations. Her second EP, Being Human in Public, followed in 2018, won R&B/Soul Recording of the Year at the 2019 Juno Awards, and was nominated for Best Urban Contemporary Album at the 2020 Grammy Awards.