“A pastor has to be media-savvy if he's going to reach everybody. I don't mean to be ugly and harsh, but to be forthright and candid. And the result is that people that don't like you start listening.”

American Baptist pastor and televangelist

Jerry Falwell was an American Baptist pastor, televangelist, and politically conservative activist. He is known as the founding pastor of Thomas Road Baptist Church in Lynchburg, Virginia, and for his role in American religious and political life. He founded Lynchburg Christian Academy, later Liberty Christian Academy, in 1967, Liberty University in 1971, and co-founded the Moral Majority in 1979. His public work connected evangelical Christianity with education and conservative activism.