“A very focused Chinese government, with firm, long-term social and economic goals, and an increasingly assertive international voice, is feeling more pressure from the Chinese dreamers, and is putting more pressure on foreign business interests. The foreign multinationals have their purposes, but also feed resentment that so much of China’s hard work results in easy profits for foreign brands and foreign shareholders. This new reality requires foreign firms to pay much more attention to the social context, and to ensure that they can manage the increased political and regulatory risk. From "Risky Business in China" (Palgrave, September 2014)”