“You know there's a lot of guys on Nashville that were part of the Build-A-Bear program. Let's be honest. There are a lot of Build-A-Bears here. You know, the label comes in, finds a bear, puts pants on the bear, gives bear microphone, gives bear guitar, hands bear song, gives bear voice lessons, puts bear on stage, gives bear country radio single.”

American rapper, singer, and songwriter

Jelly Roll, born Jason Bradley DeFord, is an American rapper, singer, and songwriter. Active since 2003, he came to wider attention in 2022 with the release of the singles "Son of a Sinner" and "Need a Favor". He began making music in 2003 and built a career across rap, singing, and songwriting. His rise to mainstream prominence in 2022 centered on those two singles, which brought him a broader audience and marked a new stage in his career.