“What corporations fear is the phenomenon now known, rather inelegantly, as 'commoditization.' What the term means is simply the conversion of the market for a given product into a commodity market, which is characterized by declining prices and profit margins, increasing competition, and lowered barriers to entry.”

American journalist

James Michael Surowiecki is an American journalist known for his writing on business and finance. He was a staff writer at The New Yorker. At The New Yorker, he wrote a regular column called "The Financial Page," which focused on business and finance. His work is associated with clear, public-facing commentary on economic topics.