“Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.”

American journalist

James Michael Surowiecki is an American journalist known for his writing on business and finance. He was a staff writer at The New Yorker. At The New Yorker, he wrote a regular column called "The Financial Page," which focused on business and finance. His work is associated with clear, public-facing commentary on economic topics.