“In 1992, the most treasured voter was a voter that would sort of swing back and forth, one that might vote for Republican for president, Democrat for governor. The voter that didn't have that strong of a partisan ID. These were the voters that we targeted.”

American political consultant, author, and television pundit

James Carville is an American political consultant, author, and television pundit. He is known for helping shape campaigns for Democratic candidates in the United States and for advising politicians in more than 20 countries. He has also become a familiar media commentator, appearing often on cable news and talk shows to discuss U.S. politics. His work sits at the intersection of campaign strategy, writing, and broadcast analysis.