“The creative process is a love story that never ends. The ideas are like suitors competing for your attention. You may have relationships, with multiple ideas, at once. You may devote yourself completely to one idea, for a awhile, but the affairs will never end. There will always be more ideas to romance and more concepts to develop. And all for that wonderful moment when you get to gaze at the complete creation and hold perfection in your arms, for one blissful moment... before your inner-critic starts tearing it to shreds.”